Engaging an SEO company can be a very important decision for an online entrepreneur. The difference between the ‘right’ and ‘wrong’ decision can often mean the difference between success and failure. Here are a few tricks that I have learned over time which can help to separate the wheat from the chafe:
- Make sure that the company itself ranks well on terms like ‘SEO’, ‘Search Engine Optimisation’ etc.
Call up the company and ask them specific questions about your website, keywords etc and assess their confidence in getting you the top rankings.
Does the company offer any Guarantees? If they do not offer guarantees, more likely than not they will not deliver results
Tell them to give you examples of projects undertaken and results achieved
Ask them about their approach and timelines?
Ask them how much increase in traffic they will be able to achieve for you
Ask them who will be looking after your project and how frequently will you have access to the person
Ask them what is their typical client profile? For example, if you are a large web directory, it helps if they have some experience working with large complex websites.
Find out how well they understand your business. If they have a strong business acumen besides being good at SEO, they are most likely a good company to work for.
Ask them how they manage multiple projects. With a large volume of projects, a company can only deliver results if they have a solid project management methodology.
Ask them if they are willing to work on a fixed fee + Performance based remuneration. If they can, you are very likely in the right place. Read More…
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